5 Tech trends that will impact professional communications in 2022

In the last 18 months, the digital world has materialized at an unprecedented pace. As a result, more than 70 companies adopted solutions that involved remote-first and hybrid work standardization, most of them focusing on communication optimization. In addition, countries are raising restrictions again, due to the new COVID-19 variants, therefore, innovative approaches to communication will be implemented. It is predicted that companies and administrations will reinforce this evolution by adopting these Professional Communication Trends 2022, according to Forbes. 

1. Cloud-Native and SaaS Platforms to Boost Collaboration 

WFH has boosted the need for software that allows real time collaboration and instant communication. Cloud workspace tools, like Microsoft Teams, allow full interaction and integration of content. In Teams, collaborators may schedule video calls, use cloud storage via SharePoint, enjoy Microsoft 365, and communicate through chats.  

2. AI and ML-Based Insights into Message Resonance 

Jyoti Khan, from Bricks and Clicks affirms that AI (Artificial Intelligence) and ML (Machine Learning) will lead us to a better understanding of how our selected audience perceives our messages, letting us optimize the way we are communicating.  Azure AI and ML allow businesses to modernize their processes and increase productivity, as well as providing insights on the reception of their messages.  

3. Solutions That Utilize First-Party Data And AI/ML 

Google Chrome announced that by the end of 2023 will phase out support for third party cookies, businesses will have to rely on ML technology to reach their right audiences. Azure Machine Learning technology will be a perfect solution to the upcoming third-party cookie-less digital world.  

4. Greater Use of Data Analytics to Drive ABM (Account Based Marketing) Campaigns 

ABM campaigns rely entirely on combined strategies to achieve their objectives. This coming year will focus entirely on understanding our target and personalizing those strategies. Companies will depend on having the correct data analysis services. Azure Data Lake Analytics is an on-demand analytics job service that simplifies big data.  

5. The Rise of the Multichannel Communication Platforms 

The need for an all-in-one type of platform is predicted to be a top requirement for businesses and their employees. Microsoft Teams is a place where collaborators can share relevant information in the easiest way through different channels and formats, while adding digital tools that will optimize their workflow.   2022 is the year for Unified Communications in every business. Our sister brand Blue Sky UC integrates voice, meeting, messaging with reliable Microsoft solutions. Want to learn more about the different trends that will be changing professional communication this 2022? Book a meeting with us today